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I'm a Creative Director, but really I’m a builder. I make and launch things into the world. And by things, I mean brands, products, content, and strategies that connect with people. My secret sauce is a fine blend of art direction, content production, and strategic brand thinking. Throughout my career, I’ve led the convergence of digital, advertising and content. I'm an entrepreneurial creative, able to challenge traditional ways of thinking, and inspire others to do the same.
Through the years, I’ve had the opportunity to shape major brands across multiple categories, including Duracell, Blue Moon, Crispin Cider Co, Henry's Hard Soda, Peroni, Naked Juice, Einstein Bros Bagels, IZZE, Lexus, Belkin, The Ritz-Carlton, Flexjet, Häagen-Dazs, DISH, and Discovery Networks, along with numerous start-ups and non-profits. I have a deep understanding of how to reach digital native, affluent, and Millennial audiences.
• Brand level concept and design for integrated campaigns that leverage user experience, content, and context.
• Lead and inspire small/large teams of creatives and content creators to achieve brand goals.
• Embrace change and adapt to strategies on the fly. Continually learning the latest platforms, technology tools and marketing solutions.
• A pioneer thinker/doer in the "creative newsroom" approach to brand content. I think like a publisher with ability to identify on-brand content solutions that grow business and engage audiences.
• Create content that is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
• A depth of hands-on production experience from concept to launch. Highly skilled in Adobe Creative Suite, Google Suite, Keynote, Microsoft Office Suite, After Effects and Final Cut Pro. In past lives I have worked as a print/web designer and as a video editor, shooter and director.