SITUATION
Belkin was known for their power strips and routers. Now they wanted to be known as an innovators in sustainable technology.
SOLUTION
The global launch of Belkin Conserve — a new line of energy-saving products from Belkin. The concept came from the insight that people want to go green without changing what they do. This led to the tagline “Plug into good.” The campaign included point of sale, print, web banners and a new brand book for international roll out, featuring photographs by Todd Selby.
ROLE
Senior Art Director @ Team One