SITUATION
Ciders were catching on. Yet at most bars, wine was still getting all the pours. We needed a program to create new drinking occasions for Crispin to boost sales and secure those coveted tap handles.
SOLUTION
Reimagine Millennials’ love for brunch and rosé all day. Crispin Cider was not only gluten-free, but also one of the most premium pear and apple ciders, ideal for pairing with savory brunch favorites. The hard ciders made for a fresh take on the classic mimosa. We created a turnkey kit for bars and restaurants to create their very own “Cider Brunch.”
ROLE
Creative Director @ Integer