SITUATION
Although the DISH DVR was considered the industry’s best, DirecTV had a new DVR that was promising a lot of new magic. The challenge was to avoid the animated spreadsheet execution and entertain the audience while dazzling them with the Hopper’s superior stats.
SOLUTION
It’s Hopper Vs Genie. We pitted the two mascots against each other to personify the features on the DVRs. A series of animated shorts designed for interstitial TV spots on DISH, the DISH website, point of sale retail displays and social.
We leveraged DISH’s kangaroo character “Hopper” to create a series of character animation videos, each tackling a major selling point. Since DirecTV’s new Genie DVR had no brand equity or character, we created our very own Genie likeness. Each episode borrowed a SPY vs. SPY vibe, pitting the Hopper against the rival Genie. The end product was an engaging infotainment series where the Hopper is the clear winner.
ROLE
Creative Director / Director @ Impossible