SITUATION
Einstein Bros Bagels was set to introduce a new pull-apart bagel. Moreover, they needed to reawaken the possibilities for breakfast and reintroduce themselves to a post-breakfast world.
SOLUTION
Reimagine the brand. Starting with the brand positioning, tone of voice and visual expressions. It was a new, brighter day and so were the colors. The campaign ideas built around the sage wisdom of the bagel.
We believe what goes around shmears around. That’s why we put our best into every breakfast—because we know that what you put in your belly is what you’ll get out of your day. So, fill up with the goodness of a fresh-baked, generously-shmeared bagel and watch the goodness come into your day.
ROLE
Creative Director @ Integer