SITUATION
Lexus was set to introduce their first hybrid-only car, aka the Lexus Prius. It was light years ahead in technology, beyond any hybrid car ever invented at this point. In other words, it was the car that we'd all drive someday.
SOLUTION
Hello Someday. The car of tomorrow was here today. So the campaign of tomorrow needed to bring these high-tech innovations to life. We created a launch campaign and site for people to interact with and learn about this all-but-flying car, using trend-setting information graphics to bring the data to life. People were able to create a personalized demo of the HS by selecting features (13 CG demos) that interested them most, as well as their favorite color. The videos were created to play together in any order. But even more challenging, they needed to be out the door in six weeks.
RESULTS
CA web pick of the day (12.16.09)
ROLE
Senior Art Director & Video Director @ Team One