SITUATION
Capitalizing on their popular cafe beverage, Starbucks wanted to launch Cold Brew Concentrate product to grocery stores. The launch campaign needed to convey the same smooth and delicious taste while making it clear that it was concentrate made at home. And one that could be easily customized and enjoyed.
SOLUTION
A cold brew that’s “Smooth. Delicious. And Perfectly Yours” rolled out in a fully integrated campaign led with video and social media demonstrating the deliciousness of the new coffee.
ROLE
Creative Director @ Integer