I grew up in a house where creativity wasn’t optional, it was the air we breathed. My dad was a TV producer and serial entrepreneur who bet on himself every single time. My mom a writer. Between the big dreams, our faith, and the constant feast-or-famine chaos, I learned early that vision without real work is just noise.

That upbringing stuck. For the last 25 years I’ve lived at the crossroads of brand, creative, and systems thinking. I’ve helped shape brands for Lexus, Starbucks, Ritz-Carlton, Häagen-Dazs, Duracell, and P&G. I co-founded a content operation that reached 48 million households, built two agencies from zero, led creative at the C-suite level, and now split my time between running BAMCO and serving as Chief Experience Officer at 120VC.

How I work

Most of the executives and founders I work with are the best-kept secret in their own company. All the thinking, instinct, and hard-won perspective that makes them dangerous lives only in their head and a thousand Slack threads.

That’s where I come in.

I dig out the real thinking that makes you you, turn it into clear architecture, and then embed it everywhere from your content, your campaigns, your internal comms to now even the AI tools your team is using. The goal is simple: your brand stops being something you have and becomes something you are.

I work with corporate leaders who need brand to actually drive the business, not just sit in a deck. And I work with founders who are tired of being the bottleneck in their own company. Both start the same way… with a real conversation. No pitch decks, no bullshit.